Tumblr: the power of connectivity

Tumblr: The power of connectivity 

The connection of multimedia (Tumblr, 2016)

The social network I have chosen to discuss and analyse over the next three weeks is called Tumblr. With over ‘550 million monthly users as of December 2015’  (DMR Stats and Gadgets, 2016) Tumblr has become a widespread social media space.
Tumblr is a micro blogging and social media network, which involves designing a profile that you then continue to blog photos, quotes, music and short videos to. The idea of the network is to ‘re-blog’ other users multi-media content and share your own original material. Bloggers can follow other users blogs or can have their blog set on private, gaining a network of followers can create somewhat of a fan base/popularity.

(Tuan, 1977, pg. 1) Describes space and place as, “Place is security, space is freedom.’’ The Tumblr network reflects the space and place defined by Tuan. Bloggers can create an extended space by creating a large following from there own place. Place being there personally designed profile and what they decide to blog, re blog and share within the network.

‘Networking is marketing. Marketing yourself, marketing your uniqueness, marketing what you stand for.” ( Comaford-Lynch, 2016.)
The larger your profile becomes and the more your content is re blogged and shared results in a larger wide spread link, connecting to further networks creating a certain degree of power. The power can be used to promote ads, opinion or thoughts, businesses, sponsorship, charities the list goes on. Having relationships with users with the power of space can be vital in connecting to further networks. ‘Power comes out of connections, out of relationships. ‘(Kuttainen, 2016.)

Being an active member on social media network such as Tumblr can reinforce your brand and allow you to make valuable contacts, spread ideas, gather or share information and link your brand to further networks extending its reach.
                                                     

Reference List

Smith, C. (2016). 96 Amazing Tumblr Statistics & Facts. DMR. Retrieved 11 August 2016, from http://expandedramblings.com/index.php/tumblr-user-stats-fact/

Comaford-Lynch, C. (2016). Quotes about Networking. LinkedIn. Retrieved 11 August 2016, from https://www.linkedin.com/pulse/20140306190715-397562-my-10-favorite-quotes-about-networking

Kuttainen, V. (2016). BA1002: Our Space: Networks, Narratives and the Making of Place, week 3 notes (PowerPoint slides). Retrieved from
https://learnjcu.jcu.edu.au/webapps/blackboard/execute/content/file?cmd=view&content_id=_2412529_1&course_id=_76323_1&framesetWrapped=true

Tuan, Y. (1977). Space and place. Minneapolis: University of Minnesota Press.

Tumblr,. (2016). Techno Music Petition.( Image) Retrieved from http://technomusicpetition.tumblr.com